ABOUT
■ Initiatives for environmental issues ■
The modern apparel industry faces "mass disposal due to excess inventory" and "environmental problems" that accompany it. It is said that 100 billion garments are produced annually, and in reality, 1 billion of those (1%) are disposed of without ever being touched by human hands. In Japan alone, approximately 1 million tons are discarded annually. The vast greenhouse gas emissions and wastewater generated by the incineration of 80% of these discarded clothes without recycling have become a social problem. The made-to-order brand "0 STOCK TOKYO" solves this problem by proposing sustainable fashion that produces and delivers only the necessary quantity to those who need it.
■ Initiatives for the perpetuation of craftsmanship ■
The most important thing for factories as producers is the leveling of production to keep production lines constantly running. In the conventional apparel manufacturing process, there are busy periods when orders overlap, placing a heavy burden on manufacturers, while at the same time there are off-peak seasons when production lines are idle, making it difficult to maintain the employment of sewing workers. To solve this problem, "0 STOCK TOKYO" entrusts the production timing entirely to the factory. While the ratio of domestically produced apparel in Japan has decreased from 50.1% in 1990 to 2.0% today, there are factories that boast high craftsmanship, entrusted with production by top global brands. "0 STOCK TOKYO," together with these important business partners, aims for a creation model that can pass on this craftsmanship to future generations 100 years from now.
■ Contribution to a sustainable society ■
"0 STOCK TOKYO" promises its customers to deliver sustainable fashion that offers value beyond its price. It takes half a year to nearly a year from order to product delivery, but by extending the order period, we achieve economic lot sizes, reduce costs by producing during off-peak seasons, and thus provide products at appropriate prices. By wearing "0 STOCK TOKYO" clothing, made from durable materials sourced with environmental consideration, for a long time, customers themselves contribute to a sustainable society.
※The costs saved by the two points above are invested in the product, and while the typical cost ratio for apparel brands is around 25%, 0 STOCK TOKYO raises it to around 45%, thereby creating value that exceeds the price.
■ philosophy ■
Minimal yet best authentic wear
A refined environment lived with minimal possessions gives birth to the greatest SOUZOU. Worn for oneself, transcending the temporal constraints of seasons and trends.
That is 0 STOCK TOKYO.
To concentrate on SOUZOU (creation/imagination), optimal functionality, comfort, and aesthetics must be integrated.
That is 0 STOCK TOKYO.
No inventory is left. Maximizing SOUZOU leaves no room for surplus. That is the best wear.
That is 0 STOCK TOKYO.
■ Limited number of seasonal styles ■
Based on the philosophy that there is no need to create what already exists or what will eventually become unnecessary, we aim for products that make you feel, "If I have this, I don't need anything else." By severely limiting the number of seasonal styles, we deliver an unparalleled piece that encapsulates such strong thoughts and concentrated time.
■ World-class Made in Japan ■
"0 STOCK TOKYO" develops products in collaboration with leading Japanese manufacturers who share our vision. We propose functional and dignified stress-free original materials developed for a comfortable and enriched daily life, combined with beautiful ergonomic cutting, to create products that are seamless and make you forget you're wearing them. Sophisticated clothing adapts to the wearer's environment and time, enhancing their individuality. We offer honest and beautiful Made-in-Japan clothing that is "unremarkable yet addictive."